Give the Future a Chance

It is 1969 and the world is on fire. Everything is happening and the music scene is new, raw and flowing with beautiful colours. People are united against war and pleading for peace. Ponchos are in fashion. Love is all around, helped along by heaps of mind-bending drugs.
     It is 2005 and the world is a disgusting pile of dead, sodden ash. The music scene is still hot, but nobody is taking any notice. Somewhere, underground, tonight, there is a live act that will one day blow the world away with their fresh new sound - if the big cheeses give them a chance.
    
The problem is that the big corporations own the market these days, and they are simply there to sell music and make profit. Rather than appeal to certain groups, they want to appeal to the big group that rakes in the dosh. Music has always been about money, but it’s also always been about having fun...  and I’m not having fun anymore with the shape the music industry is in.
    
Apart from destroying the current generation with their dazzling marketing techniques and helping to eradicate the origins of music, they are also giving us no anthems to remember this decade by. Do we really want to recall the current decade by singing, “I believe in a thing called love”? I know I don’t.
    
I live just outside Leeds, a city that has only just been recognised as a true place of bubbling musical activity. There are around 600 established bands in Leeds and an average of 100 live acts play every night. Thanks to a few of these bands, especially and most recently Kaiser Chiefs, Leeds is now on the map and is no longer ‘That little town next to Bradford.’
    
Now, I know that hardly any of these 600+ bands will ever experience fame on a large scale, and I also recognise that a lot of these bands aren’t worthy of fame, but I do see a lot of potential - and they at least deserve a chance to prove that they can’t pull it off, surely?
     
     So why is the music industry only very recently taking notice of these bands? Has the word not been spread, is there deeper prejudice against the little scenes? Or have

they only just evolved to a stage where it is worth the big companies taking an interest in what there is to offer? The latter, I think, is more likely. That is why I think it is important they are informed, properly, about the lively and ever evolving atmosphere of scenes such as this one. So:
    
Walking around the city centre you are greeted by t-shirts bearing the phrase 'Everything is brilliant in Leeds!' And that’s because it is. Honestly, everything within the city of Leeds is great, and you’ll search in vain for a more apt word. It’s fucking ace, to be frank, and I think people are missing out.
    
I know it mostly comes down to making money, but to repeat myself: music isn’t all about money. The industry is ignoring its true fans. The fans that get obsessed and buy everything, see every gig, stalk the band members and eventually try and murder the band in a gun powder plot. These are the people that music truly appeals to, these are the people that have music tattooed on their souls and these are the people that you are ignoring.
    
I feel, somewhat, stabbed in the back. Unless you live in London, finding alternative music is quite difficult. Leeds has finally reached a stage where it is fair to say, ‘Yeah, its worth been around here at the moment’ and I can only think of three bands that have anything to do with this city: The Music, Embrace and Kaiser Chiefs – even these three bands are all so, so different. There is something in this city for everyone. Huge dances scenes, a big underground and plenty of places to grab a snack at 2:30 in the morning. What more could one want?
    
Come to cities like this and sell our music; you are missing out. You can make money here, you can find something that appeals to a lot of people and you might even find something that will go as far as to revolutionise the radio. Then you’re really going to make some money. Give the future a chance.

Daniel Hill

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